ctr

The click-through rate or CTR is the total number of received clicks divided by the total number of impressions or people that see your link in the organic search results. It is one of the top performance measures that allow you to check the efficiency of your marketing strategy. If you are looking to reduce your marketing expense and generate more quality clicks, then you ought to hire an experienced SEO consultant for quick results. Below you can find some of the finest tips to boost up your organic CTR.

  • Add a year to the title

This is one of the top 5 creative and effective ways to boost your organic CTR. It is also evident from the data by ClickFlow that the tiles that include the year number get their CTR increased by 50 to 150%. Google also tends to provide results that include the year in the title.   

  • Learn a few things about copywriting

If the CTR truly matters for you, then you ought must develop strong copywriting skills because it has a powerful impact on conversions. You basically educate yourself by learning a few things about human psychology and come up with unique ideas to intrigue their interest. 

  • Avoid using lengthy titles 

It’s true that writing unique titles is one of the greatly desired qualities, but the fact is Google change it as they deem fit. The best way to avoid your catchy title to go waste is to keep it short and under 600 pixels. This lies within Google tolerance and it doesn’t change it. It is recommended to use a SERP preview tool for optimization.

  • Use keywords

Another effective way to boost up your organic CTR is to use keywords in the URL. The research states that just by including keywords in the links increases your chances to increase your organic CTR by 45%. Furthermore, Google itself suggests using descriptive links that contain keywords. It might seem like an easy task, but the facts recommend hiring the services of an expert SEO company for better results. 

  • Write impacting meta description

Whether you should write the meta description or not is still up for debate among SEO professionals. The reason for that is the Google seems to write it for you automatically for about 62.78% of the time. Now, this might make you doubt the meta description. Still, studies also suggest that the pages that have a meta description are clicked about 5.8% more than the page that doesn’t have it. That’s why make sure that your page has a quality meta description to get the extra clicks. 

Increasing the organic CTR without professional assistance can be a nightmare. The SEO companies have dedicated teams that specifically deal with it. That’s why if you are having thought of doing it yourself, then don’t waste your time when you are unsure of results. Besides hiring, an SEO company isn’t expensive. You can save a lot of useful time and resources by making smart choices. 

SEO marketing

If we can narrow it down to one of the most important aspects of digital marketing, it is Search Engine Optimization (SEO). It is the bread and butter of SMEs. In this day and age, there is no way a business can create a loyal clientele without paying its dues to SEO.

The numbers regarding its effectiveness and importance are definitive. For instance, over 95% of the traffic comes through the search engines and around 75% of the users don’t go over the first search engine page. So, for a business, the best way to stay afloat is to stay on page one of the search engine results. This is what SEO is all about.

In this post, we will discuss five of the most effective SEO marketing principles that can help your businesses to be among the top in the virtual world.

Keyword Optimization

SEO is not something that exists in a vacuum. It is a dynamic practice that takes a lot of things into account before giving results. When we talk about keywords, they are the most important ingredient of a successful SEO recipe.

Here are some of the ways you can find keywords for your content;

  • You can brainstorm and come up with keywords that come to the minds of those who are looking for an answer.
  • You can use Google’s Keyword Planner that can help you in reaching your target audience.
  • You can use the Google Search Console and look for high-traffic keywords.
  • You can go to the portals where people interact with one another and pose questions for the community.

Title Tags

When you are planning a content piece, you need to make sure you use the right title tags. Once this is out of the way, you need to optimize the titles according to the keywords.

The best practice in this is to place a keyword at the start of the title so that Google can read it and make it relevant with the flow of the queries. Also, adding the brand name could be a good idea because it can create brand authority with valid information in the minds of the readers.

Many people skimp on getting creative with the headlines. In reality, they should inspire awe and suspense and should compel the readers to read what the post is all about.

Meta Description

In the world of Search Engine Optimization, meta keywords are not as influential as they used to be. But meta description is still going strong.

Meta description, apart from the title, is the thing that both Google crawlers and users read before opening your website. Google also highlights the keywords that make it easier to identify.

Masterfully crafted, meta descriptions are potentially CTAs because they give a glimpse of what lies ahead and give incentives to readers to go on and open that webpage.

Quality Content

You can use all the SEO tricks up your sleeves but you cannot get substantial results without giving users quality content.

For a niche website, content is often;

  • Answering a particular question that users are looking for an answer for.
  • Informative about a service or product.
  • Comparing different products or services in the same niche.

The strategic use of multimedia content can help you in making a loyal readers base.

Audit

To sustain productivity and results in the long run, you need to run an SEO audit every once in a while.

  • Examination of meta titles and meta descriptions.
  • Keyword optimization for every post.
  • URL structure.
  • ALT tags.
  • Site functionality over multiple platforms.

These are the ultimate five principles that can help you in getting more organic traffic without paying the big bucks. Your business can stand out from the competitors and you can easily build brand credibility.

seo agency London

Normally, search engine optimization was originally adopted by big companies and small business enterprises used to take it as unnecessary expenditures. After all, why a small enterprise who has just stepped in the market, would spend its limited resources on SEO when the owner and staff already know about the details of their customers?

Well, this attitude of small business owners has changed since they realized that everyone looks on the internet for the desired product and service. As a matter of fact, they have understood that they need search engine optimization more than the big companies in order to grow their trade. The internet is saturated with the products and services you are offering to your customers, but when you hire the best SEO service provider, you can easily compete online in an effective manner.

The SEO narrative for small and medium enterprises change with time and so the question also changes from ‘why do SMEs need SEO services?’ to ‘how SMEs can get affordable SEO services?’ To answer this question, we should know that SEO service providers always charge depending on the niche of the business. It is also said that the more you play, the better services you can receive because in this case you always get what you pay for.

But you should know that is it not necessary that the SEO service provider who is charging expensive rates will surely offer you the best SEO services. For this reason, you can follow these tips to get help on how you can find affordable SEO services for small business!

Research For Different SEO Service Providers And Make Comparison

There are numerous SEO service providers on the internet who brag, bluff and lie about their services. People can easily become victims of such service providers if they are not alert. Moreover, some SEO service providers charge over-price for their services thinking that they are experts in their job.

To find the best yet affordable SEO service for your small business, you need to make a thorough research on different SEO service providers and compare their merits. You can read their online reviews to find out if they have an impressive work record, offer SEO for your particular niche, also check out their price range so that you can choose the one that can meet your requirements perfectly.

Pay For Manual Outreach For Link Building

Building backlinks for your website ranking is one of the most effective ways to increase your online visibility. Many SEO service providers use low link building tactics such as buying links from other websites and paying them to keep y our website active. It is recommended to select a company that deals in providing manual outreach for link building by finding bloggers within the niche of your industry and get backlinks from them. It can be a little expensive but it is more effective than buying cheap links.

Outsource Overseas

When you hire companies from developed economies, they always charge higher rates than those who belong to developing companies. For instance, if you hire an SEO company, it will charge you more than the one that is a European SEO company having the same merit. However, they both have professional SEO experts and their quality won’t vary. So, you can outsource overseas as it can be a good step for SEO and it will cost you under your marketing budget.