web development agency London

Digital marketing has opened new doors for small businesses and entrepreneurs to market their businesses effectively. Several businesses are associated with the digital marketing niche. For instance, website development is one business that has been associated with the digital marketing niche for years. As a website developer, your job is to develop websites for several businesses. Now, you need to target clients to sell your services. How to target potential clients in such a competitive market, that’s the primary query of every website developer. Here are some tips that will help you market your website development business with ease.

1: Having An Attractive Website Is A Must

It’s important to show your website to your clients. It should have all the answers posted to the most commonly asked questions. Website development is an art, show this art in the form of a website to your clients. When they land on your website, they should know what special you have to offer. Make them choose you over any other website developer.

Mention your unique selling points to grab the attention of the client. Website aesthetics is an aspect that is often overlooked by website developers. Surely, you would promise to develop an attractive website for your clients but your business website also has to be an attractive one.

2: Be Who You Are

Startup entrepreneurs feel they are now operating as a company once they get a couple of orders. It’s good that you are getting clients but that doesn’t mean that you should forget your basics. Be who you are and try to market yourself as an individual.

 Be authentic and gain the trust of your clients by letting them know who you are and what you assume your clients. Link your social media profile links and let your potential clients know more about you and your web development services.

3: Educate Your Potential Clients

Try to target new businesses and also educate them on how a website can do wonders for their business. Startup business owners aren’t aware much of digital marketing and stuff. Being in the web development business, you know how fruitful results an attractive business website can deliver. Let them know what you can contribute to their business. This way you can mould them towards your business, hence making them your new client. So, post all informative content on your website regularly and also try to engage your traffic apart from forcing them to avail of your services.

4: Offer A Bit More Than Your Primary Service

It’s the client’s psyche that he wants something extra or an all-in-one business marketing plan. If you are just offering website development services, it might become a headache for you to target potential buyers at the start. How about offering additional website customer services along with web development? You may charge a bit extra for the additional service. When a client would discover that you are offering multiple services at an affordable price, he would surely avail of your services.


Now it shouldn’t be an issue for you to market your website development business. Following the above-mentioned tips will also help you engage your audience.

ppc agency London

Digital marketing has come a long way. A business owner has multiple tools and tricks to market their business. Either you have a small budget or can set aside a large sum for marketing there is a solution for you. 

Some tools are entirely free of cost. All you need to have is a computer and internet connection to claim your online presence. Many of these options cost a little more than time but a lot of businesses choose to invest in PPC campaigns. It is not surprising because more than 64% of consumers click on ads while they are searching online.

 A well crafted PPC campaign can get traffic and customers to your websites almost instantly. Here is how to set an effective PPC campaign.

1. Research

Write down your goals at the top. Is it about brand awareness, increasing sales, or signing up the newsletter? The first step is all about brainstorming. Even the most successful campaigns start with customer research. You need to know what your customers are searching for. Launching a campaign without enough research will lead to nothing but a wasted budget. Search through any kind of customer data you currently have. Make in the initial list of the possible words used by your potential customers.

2. Use Keyword Tools

Once you have a list it is time to validate the keywords. You can use Google Adwords Keyword Planner to find out the keywords that work best. It provides you with search volume data, trends, and cost per clicks. The data is very helpful in finding the most effective keywords from your seed list.

3. Organize Your Keywords

The next step is to target your keywords is specific groups.  You need to organize the keywords according to search intent. It changes from broad keywords to long-tail keywords and you need to understand the flow.

4. Include Negative Keywords

Search intent is the most important factor to include or exclude a keyword from your PPC campaign. Even with the attractive search volume, cost per click, and competition, a keyword may not be appropriate based on the search intent. Include negative keywords to target for better conversion rates.

5. Stick To Your Budget

While you are grouping the words according to search intent, it is important to look into the budget. Keep the words that work well with your budget without affecting your goals.

6. Write Effective Ad Copy

Learn from the ad campaigns run by your competitors. Write an effective ad copy for your campaign. It should have a proper headline, a unique selling point, and a clear call to action. Don’t be obsesses by the prices but focus on the value. It is no secret that consumers are deal hunters but don’t underestimate them and create believable ad offers.  

7. Analyze And Improve

There is nothing more important than measuring the success of ad campaigns. Google Analytics is very important for the success of your PPC marketing campaigns.