The click-through rate or CTR is the total number of received clicks divided by the total number of impressions or people that see your link in the organic search results. It is one of the top performance measures that allow you to check the efficiency of your marketing strategy. If you are looking to reduce […]
Social media platforms are extensively used by both startups and established companies to generate leads and turn engagements into conversions. At the start, it was fairly simple and straightforward, but times have changed now. There are close to four billion users in the social media realm and they are increasing with each passing hour. Now, […]
We are living in the digital world, where we want everything at hand. While searching on the browser you want a quick response to the query. From several blog posts, articles, and content, which one you like to open? Have you ever searched on the 2nd or 3rd page when Google pops up related pages? […]
Marketing has become the most powerful tool for every business. The reason for that is the market has become highly competitive. If something is available in the local market for a certain price it can be ordered from another country with the help of a mobile application. That’s where the marketing comes in because you […]
You will be happy to know the top principles of strategic digital marketing for your newly established business. These are more based on the steps one needs to take to come up with a marketing strategy. This will help you set up the path towards future marketing investments for a greater target market. The good […]
If we can narrow it down to one of the most important aspects of digital marketing, it is Search Engine Optimization (SEO). It is the bread and butter of SMEs. In this day and age, there is no way a business can create a loyal clientele without paying its dues to SEO. The numbers regarding […]
Social media includes online platforms where people can connect with other people that share the same values with them and exchange media such as pictures, videos, and text messages. To everyone’s surprise, it has taken up a big and considerable part of our lives. Now, much of our decision-making about products and services we buy […]
Since its inception, businesses are always keen to utilize modern technology and modes to increase their exposure. With the advent of the internet and computers, it was only natural to go all in and devise strategies that can potentially carry your campaign to the remotest areas of the world. Digital Marketing was used in the […]
In this modern era, almost every business is dependent on web design and development. The businesses which have invested in professionally designed websites are running successfully as compared to those who do not have a properly designed and developed website. Though basic website development is easy and many people learn it themselves after following tutorial […]