SEO marketing

If we can narrow it down to one of the most important aspects of digital marketing, it is Search Engine Optimization (SEO). It is the bread and butter of SMEs. In this day and age, there is no way a business can create a loyal clientele without paying its dues to SEO.

The numbers regarding its effectiveness and importance are definitive. For instance, over 95% of the traffic comes through the search engines and around 75% of the users don’t go over the first search engine page. So, for a business, the best way to stay afloat is to stay on page one of the search engine results. This is what SEO is all about.

In this post, we will discuss five of the most effective SEO marketing principles that can help your businesses to be among the top in the virtual world.

Keyword Optimization

SEO is not something that exists in a vacuum. It is a dynamic practice that takes a lot of things into account before giving results. When we talk about keywords, they are the most important ingredient of a successful SEO recipe.

Here are some of the ways you can find keywords for your content;

  • You can brainstorm and come up with keywords that come to the minds of those who are looking for an answer.
  • You can use Google’s Keyword Planner that can help you in reaching your target audience.
  • You can use the Google Search Console and look for high-traffic keywords.
  • You can go to the portals where people interact with one another and pose questions for the community.

Title Tags

When you are planning a content piece, you need to make sure you use the right title tags. Once this is out of the way, you need to optimize the titles according to the keywords.

The best practice in this is to place a keyword at the start of the title so that Google can read it and make it relevant with the flow of the queries. Also, adding the brand name could be a good idea because it can create brand authority with valid information in the minds of the readers.

Many people skimp on getting creative with the headlines. In reality, they should inspire awe and suspense and should compel the readers to read what the post is all about.

Meta Description

In the world of Search Engine Optimization, meta keywords are not as influential as they used to be. But meta description is still going strong.

Meta description, apart from the title, is the thing that both Google crawlers and users read before opening your website. Google also highlights the keywords that make it easier to identify.

Masterfully crafted, meta descriptions are potentially CTAs because they give a glimpse of what lies ahead and give incentives to readers to go on and open that webpage.

Quality Content

You can use all the SEO tricks up your sleeves but you cannot get substantial results without giving users quality content.

For a niche website, content is often;

  • Answering a particular question that users are looking for an answer for.
  • Informative about a service or product.
  • Comparing different products or services in the same niche.

The strategic use of multimedia content can help you in making a loyal readers base.


To sustain productivity and results in the long run, you need to run an SEO audit every once in a while.

  • Examination of meta titles and meta descriptions.
  • Keyword optimization for every post.
  • URL structure.
  • ALT tags.
  • Site functionality over multiple platforms.

These are the ultimate five principles that can help you in getting more organic traffic without paying the big bucks. Your business can stand out from the competitors and you can easily build brand credibility.

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