8 Tips for Growing Followers Organically on TikTok

Get More Tiktok Follower

Want to know the secret on how to get more followers on TikTok without having to sacrifice your authenticity? We’re spilling the tea on how to build a loyal tribe without resorting to any bots or fake followers. Learn our organic growth tactics to significantly grow your business, and enhance your online presence. 

Keep reading for the ultimate guide to Tik tok fame; these 8 tips are all you need!

Growing Tik Tok Followers Now Made Easier Than Ever

We’ve all heard about the really complex and changing algorithm of social media applications like Tik Tok. The algorithms constantly keep us on our toes. This algorithm anxiety makes it difficult for businesses to understand organic growth. They often turn to bots and buyouts which makes the reach worse than before. Growing your social media presence organically takes a lot of work but it is certainly something you can achieve without much hassle now. 

What is TikTok Organic Growth?

Organic TikTok Growth is a strategy adopted by brands and businesses to grow their TikTok presence, build brand awareness and increase engagement with potential customers without paying to have their posts sponsored or resorting to the use of bots and fake followers. It involves the incorporation of different TikTok organic marketing techniques which boost the brand’s reach and helps drive organic traffic to increase sales.

Understanding the Algorithm of TikTok

In order to enhance your online presence, it is essential to analyse the algorithm of Tik Tok. It helps creators understand what kind of content they should come up with, and what marketing tactics they should employ to drive organic growth. 

The TikTok algorithm makes content recommendations based on their personal interests, and the kind of content they have previously interacted with. This content is then displayed on the ‘for you page.’ This confirms how the ‘for you’ page is personalised according to each user.

For example, if you’re someone who is a foodie and really enjoys watching cooking videos or food reviews, then these will appear on your ‘for you’ page more often than others who are not interested in it. 

But as soon as you start viewing content from a different category, your ‘for you’ page will also change over time.  

The Key Ranking Factors

Tik Tok ranks content based on engagement metrics. These include the number of likes, comments, shares, videos saved and favourited. This information is used to understand what kind of content the user likes and interacts with. Even finishing a video longer than 15 seconds increases the reach for the creator. 

Apart from these engagement metrics, TikTok also analyses the accounts followed, hashtags, and audio tracks used to rank the content. The device you’re using, your location and language preferences also affect user engagement as Tik Tok’s algorithm can then deliver more personalised content. 

8 Strategies to Boost Your Organic TikTok Following

1. Define Your Area of Expertise 

Understanding your niche, and who your target audience is, is essential for capturing their attention, and making sure the right content reaches the right audience. You need to tailor your content to the relevant niche. This creates a sense of authenticity and shows how you have a deep understanding of your audience’s interests. 

There are already many content creators and businesses on TikTok; creating niche content is the only way to get your work noticed and go viral for all the right reasons. 

2. Consistency is the Key

As cliche as it sounds, consistency is the key to success even in the social media world.  It is crucial to be consistent with posting your content as it helps the TikTok algorithm push your content on the ‘for you page.’ This also keeps the audience engaged as they always have something to look forward to. 

Consistently posting content also helps remove shadow ban as the more content you create, the more people engage on it, increasing your TikTok organic reach. Posting daily also helps retain followers. People tend to appreciate a steady social media presence as it increases reliability. 

3. Jumping on The Bandwagon: Making The Most of Trends and Challenges

Social media platforms such as TikTok and Instagram are all about following trends and challenges these days. Participating in latest trends and challenges keeps your content relevant and greatly boosts your following. This not only excites the audience but also keeps them engaged as you encourage them to continue the trend. 

People sometimes also specifically look up certain trends and challenges; this can help grow your online presence and make your content go viral in no time. 

4. Incorporating Relevant Hashtags 

Using relevant hashtags for your content helps your audience find your content and engage with it. Hashtags significantly help by increasing the reach as the people who don’t follow you can easily come across your content. 

A mistake a lot of content creators and businesses make is the use of popular and trending hashtags when they aren’t relevant to your content. These popular hashtags have already been used millions of times which makes it difficult for followers to spot your content. Instead, it is recommended to incorporate different hashtags; some popular ones and others relevant to your niche. 

5. Use of Viral Audio Tracks

The biggest hack to go viral on TikTok these days is using the viral and trending audio tracks and sounds. A lot of songs from the past have recently gained popularity after being used on TikTok by certain content creators. TikTok sets the standards, and we just have to follow along. Using these trending tracks significantly increases your chances of being featured on the ‘for you page.’

6. Break The Monotony

You don’t want to bore the audience with the monotony. Your content must be exciting, engaging and diverse. You need to explore different directions in order to grow your account organically. It’s 2024, there’s a lot of kaleidoscopic content out there already, hence, you need to out-do yourself. 

Be authentic with your work, showcase your personality, and incorporate some humor in your content. Experiment with different editing styles; use different transitions and effects. 

7. Interacting With Your Audience 

Interacting with your audience is what sets you apart from many others. It makes the audience feel heard and creates a sense of belonging. While increasing reliability, it helps strengthen your relationship with the audience. It builds a loyal community and encourages user-generated content which plays an essential part in increasing followers organically. 

It is necessary to respond to comments and questions to build connections with your audience. Q&A sessions are always encouraged to beat the algorithm and increase your organic reach. Replying to negative comments in the most professional way is another major follower boost. 

8. The Power of Collaborations 

When you collaborate with other creators, it exposes your content to their followers and enhances your social media presence. It not only helps build credibility but it also encourages more creative content with different perspectives. 

Read more about How Effective Is Social Media Marketing?

At the same time, it also enables cross-promotion which amplifies your brand’s voice and helps reach a wider audience. 

Empower yourself with these 8 hacks to strengthen your online presence, improve your strategy, and dominate the TikTok arena. Growing your TikTok organically demands consistency, time and effort but it always pays off. By producing high quality content, interacting with your audience, collaborating with other creators and utilising TikTok organic marketing, you can grow your own loyal community on TikTok. 

Now, go forth and break the internet. Happy reading!

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Best Social Media Marketing Tips You Will Read This Year

social media marketing

Social media platforms are extensively used by both startups and established companies to generate leads and turn engagements into conversions. At the start, it was fairly simple and straightforward, but times have changed now.

There are close to four billion users in the social media realm and they are increasing with each passing hour. Now, it takes a thorough strategy and the latest techniques of digital marketing to endorse a campaign to your prospects. 

Here are some social media marketing tips that will help your brand stand out from the crowd.

Pro Tip: If you are running a small business with much of the burden on your shoulders, it is best to hire a digital marketing agency that can do the heavy lifting for you. They usually have all the resources to make your brand visible in the virtual world.

A Specific Strategy For Each Platform

When you switch your focus from one social media platform to another, there are many variables that come to play. Each platform has its own best practices and guidelines. Compliance with those will result in more hits and likes which is the endgame for most businesses.

Remember that you do not have to make profiles on every social media platform as the majority of overall users are on a handful of websites. It is more about quality than quantity. So, update the profiles accordingly to forge a lasting relationship with users.

Consistency Is The Key

As mentioned earlier, the key to connect with your clients and prospects is how much you are posting on these platforms. Twitter, Facebook, and Instagram are some major players which require users to be active to participate in community activities, like stories and polls.

Other factors like algorithm and fashion of sorting posts are some aspects that you must look into before dedicating your time and resources to a handful of social media platforms.

Customize Your Message

It is not about blurting out your message and let the algorithm alone do the work for you. There are affordable advertising options on Facebook and LinkedIn where you can customize the content and reach of your message and take control of the exposure you are expecting.

With focused messaging and support to both clients and prospects, your brand will appear as the industry leader in the market.

For instance, your target audience is in the finance sector, so it is best not to share that niche information with the audience that belongs to health and IT. 

At the end of the day, it is all about resonating and clicking with users.

Trending Is Tricky Turf

You can have explosive exposure if your core values align with a trending topic. So, you must avoid jumping on every wagon because you will lose your audience that is with you for your message and not just your brand popping up on the screens of their devices. These were some practical tips that will help you in devising a solid social media marketing strategy for your brand to grow.

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How Effective Is Social Media Marketing?

Social Media Marketing

Social media includes online platforms where people can connect with other people that share the same values as them and exchange media such as pictures, videos, and text messages. To everyone’s surprise, it has taken up a big and considerable part of our lives. Now, much of our decision-making about products and services we buy come from social media referrals and endorsements.

Businesses have always striven to find means to get exposure and find customers. With social media, there is no better way to design a marketing campaign that takes advantage of such exposure. Here is why your business needs social media presence.

Social Platforms – New Word-of-Mouth

Before SEM and SEO, word-of-mouth was the real deal. It is still prevalent, and the data from research indicates that over 81% claim that they act upon a referral that they get from their social media friends.

This is a big number and so is the scope for businesses that have a solid virtual presence on these platforms. The best way to curate a solid fanbase on your brand is by encouraging, and even rewarding, customers to leave positive reviews on the websites so that others can see.

A Place To Enhance Brand Authority

You can comprehensively improve your brand authority by going the social media route. 

People on these forums are looking for information on products and services that can help them with their issues and problems at hand. You can introduce your services and merchandise and make an interactive connection with people that can turn your short-term engagement into sales.

With the passage of time, your brand becomes an authority on the industry matters for its authentic and timely information. It is a win-win situation.

Competition Is Already There

One of the main reasons you should not go light on social media marketing is that your competition is already there. If you do not hurry, there are chances that your company and brand can be overshadowed by your competitors who are already there and reaping the rewards.

Again, your brand needs to appear as the leader in the eyes of users and you can ensure that with impressive social media campaigns.

Ad Platforms Are Super Specific

Many social platforms offer custom advertisement services. These allow businesses to design and strategize campaigns based on demographics and other preferences. The benefit of this approach is that your message reaches an audience who is already looking for a product like yours. No matter, you will find better odds there. Aside from that, expert use of the platform, such as adding location or hashtags to your posts can improve the visibility of your brand across the board.

It Is Cost-Effective

If you think you are competing against bigger fishes, you can level up the game here because it is cheap to advertise on social media.

Last Words:

At the basic level, it is free. It means you can make a profile of your brand and start marketing without any cost. In the case of ads, they are cheaper as compared to banner ads and other related means.

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How Businesses Use Social Media For Marketing

social media agency london

By now we are sure that you would agree to one important fact that if you want your business to succeed then making your name in the social media world is the key. Almost every other customer of yours is using one platform or the other and that means since they are always online, a good social media strategy then becomes your best bet to keep on appearing on their screens and trying to create an image of your brand in their minds. 

However, as the impact is massive, using the magic of social media is not as easy as it may seem. Hence, to help you in the matter we have decided to come with a guide on how businesses use social media marketing and implementing the tricks given below, we bet you would be able to devise a healthy strategy for your own business. 

Tell Your Brand’s Story 

The first and foremost thing in the fundamentals of marketing today is that you should have a story of your brand to tell. As enlightening people about the products you sell and how it can improve your lives really increase the engagement rate as well (which serves to be one of the primary metrics one should keep an eye on in the social media marketing world), therefore take pictures of your products and make videos in such a way that people should be able to relate to your product and find the solution right for the problem you propose with it. 

Keeping Followers Engaged 

While we have mentioned the importance of engagement in the previous paragraph, our suggestion would be of conducting activities on the social media page or post such content that should keep the followers intrigued and gradually wish to try your products or services. 

Furthermore, if you ask us honestly then a good engagement rate is almost half of the job to grab the attention of a new customer or retain the previous one. 

The Influencing Factor

Just when you think your brand is getting some customers and you have laid the foundation, the next step is to go big and there is no better way of going big than using the influencers for the job. This is because influencers have a strong dedicated following and if they would recommend your product in return for some money, there is a massive chance that you are going to reach out to your target audience in a matter of few clicks and you eventually are going to enjoy a lot of customers. 

The Right Visuals

It doesn’t matter if you are selling a t-shirt, shoes or whatever all you are required to do is make visuals that should stand out among the hundreds of ads that your potential customer is going to see in a day (even from your competitor). Therefore, it is your utmost responsibility that you make visuals relatable to your product and so catchy that a customer is bound to believe that you will offer nothing less than high-quality service.

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