Want to know the secret on how to get more followers on TikTok without having to sacrifice your authenticity? We’re spilling the tea on how to build a loyal tribe without resorting to any bots or fake followers. Learn our organic growth tactics to significantly grow your business, and enhance your online presence.
Keep reading for the ultimate guide to Tik tok fame; these 8 tips are all you need!
Growing Tik Tok Followers Now Made Easier Than Ever
We’ve all heard about the really complex and changing algorithm of social media applications like Tik Tok. The algorithms constantly keep us on our toes. This algorithm anxiety makes it difficult for businesses to understand organic growth. They often turn to bots and buyouts which makes the reach worse than before. Growing your social media presence organically takes a lot of work but it is certainly something you can achieve without much hassle now.
What is TikTok Organic Growth?
Organic TikTok Growth is a strategy adopted by brands and businesses to grow their TikTok presence, build brand awareness and increase engagement with potential customers without paying to have their posts sponsored or resorting to the use of bots and fake followers. It involves the incorporation of different TikTok organic marketing techniques which boost the brand’s reach and helps drive organic traffic to increase sales.
Understanding the Algorithm of TikTok
In order to enhance your online presence, it is essential to analyse the algorithm of Tik Tok. It helps creators understand what kind of content they should come up with, and what marketing tactics they should employ to drive organic growth.
The TikTok algorithm makes content recommendations based on their personal interests, and the kind of content they have previously interacted with. This content is then displayed on the ‘for you page.’ This confirms how the ‘for you’ page is personalised according to each user.
For example, if you’re someone who is a foodie and really enjoys watching cooking videos or food reviews, then these will appear on your ‘for you’ page more often than others who are not interested in it.
But as soon as you start viewing content from a different category, your ‘for you’ page will also change over time.
The Key Ranking Factors
Tik Tok ranks content based on engagement metrics. These include the number of likes, comments, shares, videos saved and favourited. This information is used to understand what kind of content the user likes and interacts with. Even finishing a video longer than 15 seconds increases the reach for the creator.
Apart from these engagement metrics, TikTok also analyses the accounts followed, hashtags, and audio tracks used to rank the content. The device you’re using, your location and language preferences also affect user engagement as Tik Tok’s algorithm can then deliver more personalised content.
8 Strategies to Boost Your Organic TikTok Following
1. Define Your Area of Expertise
Understanding your niche, and who your target audience is, is essential for capturing their attention, and making sure the right content reaches the right audience. You need to tailor your content to the relevant niche. This creates a sense of authenticity and shows how you have a deep understanding of your audience’s interests.
There are already many content creators and businesses on TikTok; creating niche content is the only way to get your work noticed and go viral for all the right reasons.
2. Consistency is the Key
As cliche as it sounds, consistency is the key to success even in the social media world. It is crucial to be consistent with posting your content as it helps the TikTok algorithm push your content on the ‘for you page.’ This also keeps the audience engaged as they always have something to look forward to.
Consistently posting content also helps remove shadow ban as the more content you create, the more people engage on it, increasing your TikTok organic reach. Posting daily also helps retain followers. People tend to appreciate a steady social media presence as it increases reliability.
3. Jumping on The Bandwagon: Making The Most of Trends and Challenges
Social media platforms such as TikTok and Instagram are all about following trends and challenges these days. Participating in latest trends and challenges keeps your content relevant and greatly boosts your following. This not only excites the audience but also keeps them engaged as you encourage them to continue the trend.
People sometimes also specifically look up certain trends and challenges; this can help grow your online presence and make your content go viral in no time.
4. Incorporating Relevant Hashtags
Using relevant hashtags for your content helps your audience find your content and engage with it. Hashtags significantly help by increasing the reach as the people who don’t follow you can easily come across your content.
A mistake a lot of content creators and businesses make is the use of popular and trending hashtags when they aren’t relevant to your content. These popular hashtags have already been used millions of times which makes it difficult for followers to spot your content. Instead, it is recommended to incorporate different hashtags; some popular ones and others relevant to your niche.
5. Use of Viral Audio Tracks
The biggest hack to go viral on TikTok these days is using the viral and trending audio tracks and sounds. A lot of songs from the past have recently gained popularity after being used on TikTok by certain content creators. TikTok sets the standards, and we just have to follow along. Using these trending tracks significantly increases your chances of being featured on the ‘for you page.’
6. Break The Monotony
You don’t want to bore the audience with the monotony. Your content must be exciting, engaging and diverse. You need to explore different directions in order to grow your account organically. It’s 2024, there’s a lot of kaleidoscopic content out there already, hence, you need to out-do yourself.
Be authentic with your work, showcase your personality, and incorporate some humor in your content. Experiment with different editing styles; use different transitions and effects.
7. Interacting With Your Audience
Interacting with your audience is what sets you apart from many others. It makes the audience feel heard and creates a sense of belonging. While increasing reliability, it helps strengthen your relationship with the audience. It builds a loyal community and encourages user-generated content which plays an essential part in increasing followers organically.
It is necessary to respond to comments and questions to build connections with your audience. Q&A sessions are always encouraged to beat the algorithm and increase your organic reach. Replying to negative comments in the most professional way is another major follower boost.
8. The Power of Collaborations
When you collaborate with other creators, it exposes your content to their followers and enhances your social media presence. It not only helps build credibility but it also encourages more creative content with different perspectives.
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At the same time, it also enables cross-promotion which amplifies your brand’s voice and helps reach a wider audience.
Empower yourself with these 8 hacks to strengthen your online presence, improve your strategy, and dominate the TikTok arena. Growing your TikTok organically demands consistency, time and effort but it always pays off. By producing high quality content, interacting with your audience, collaborating with other creators and utilising TikTok organic marketing, you can grow your own loyal community on TikTok.
Now, go forth and break the internet. Happy reading!