Freelance digital marketing can easily help businesses build and maintain a strong digital footprint – building their career and finances in return. By crafting client-tailored online campaigns, freelance digital marketers promote the services or products offered by a certain brand. By becoming a full-fledged freelance digital marketer, you can become your boss and have the liberty to do something unique for the community. To become one, we have jotted down a practical strategy – from choosing the type of digital marketing service you will offer to keep an eye on your profits!

• Why Should You Work On Freelance Digital Marketing?

COVID-19 witnessed an exponential increase in businesses shifting from physical setups to work-from-home modes in the United Kingdom. This not only reduced office expenditures (such as energy bills etc.) but also allowed employees to work with convenience from the comfort of their homes. As a result, there was a debate that remote work helps them save the transport costs and also makes them spend time with their family. 

Amidst all these discussions, there emerged a new way of earning pounds by simply having a skill and a laptop in hand. A large sum of people shifted towards it, resulting in the rise of a new career – Freelance Digital Marketing. Since then, young brains have been trying to find a way to grab expertise and earn money without any official limitations.

Before I get deep into the strategy, let’s take a look at the reasons to become a freelance digital marketer.

Be your Boss At times, being your boss can make you come up with something unique that no one else has ever thought of in digital marketing.  Also, you can build a team that aligns with your mindset!	Varied Degree of Work As a freelancer in digital marketing, you can work in social media management at one time and in content marketing at the other.  This also helps one in exploring digital marketing thoroughly!
High Earning Potential By getting projects as much as you want (PS; on the rates you desire), you can earn a handsome amount of pounds within a month by becoming a freelance digital marketer!Why let others get your deserving money when you can get it by simply becoming a freelance digital marketer?	Flexibility of Work and Time By selecting the time and place of work, one can earn and enjoy life simultaneously. For Example: Suppose you are an orophile and luckily a freelancer as well. All you have to do is pack your laptop, find a comfy room in the mountains and enjoy your work!

 

• How to Become A Freelance Digital Marketer?

For everything that ever reached its apex, there was a well-researched and logic-backed strategy behind it. The same OG rule applies to becoming a successful freelance digital marketer. As a top digital marketing expert, I have chalked every single step in a synchronized manner that would help you brand yourself as a leading freelance digital marketer!

Without further ado, let’s take a look at the secret treasure!

Step 1:

Specialize in Areas of Digital Marketing:

Digital marketing is a vast field with several domains in demand. This makes it imperative for you to grab a certain area or a few areas and specialise in them! To offer you a thorough outlook, we have shared a little bit of all the subdomains that fall under the ambit of digital marketing.

• Content Marketing:

By researching and chalking down content for brand awareness and customer sustainability, freelance content writing is a major field in digital marketing. This sort of digital marketing mainly encompasses jotting down area pages, informational content, promotional content etc.

 

Pro Tip: With the rising demand for digital marketing with the passage of time, it is necessary for you to know a little bit of everything.

 

• Search Engine Optimization:

Search Engine Optimization, also known as SEO, is a way of optimizing a certain website in such a way that search engines such as Google can recognize it as a credible source of service, product or information – making a certain brand visible in the eyes of targeted users!

• Search Engine Marketing:

Also, as a digital marketer, you can become a freelance digital marketer in Search Engine Marketing (SEM). This sub-domain focuses on running paid campaigns on search engines – majorly for lead generation and business generation!

• Social Media Marketing:

By building the social media presence of a brand on different platforms, a freelance social media marketer manages brand accounts and paves the way for the digital platform growth of a business!

 

IMPORTANT NOTE: We have mentioned the 4 main subdomains that a freelance digital marketer should have a grip on. However, there are other fields that fall under the field of digital marketing ( such as email marketing, influencer marketing etc. )

Step 2:

Craft the OG Freelancer Portfolio:

Irrespective of the type of digital marketing skills that you have developed expertise in, it is pertinent for you to adequately showcase your skills either with the help of social media channels (Linkedin, Instagram etc) or with the help of an outstanding website. By properly building a strong digital presence, you’ve already grabbed the attention of a potential client. 

For Example:

With a well-oriented website or a LinkedIn profile that allows an individual to easily explore your profile, you have already explained that you are a tech-savvy person and work in a structured manner!

Step 3:

Showcase Your Presence In Freelance Digital Marketing Communities:

The inclusivity of a new freelancer in the world of digital marketing makes it imperative to build a network. This network would help get client referrals from colleagues. The building of such networks can sometimes be a time-consuming and daunting task.

 For this purpose, a beginner can start from:

• Responding to questionnaires in Linkedin and get a chance to talk with the freelancer OGs

• Participating in community discussions 

• Communicating the skills you have and the projects that you aspire to work on
• Giving online presentations in E-Seminars  

Pro Tip: I would recommend you not hesitate to do projects for free in the initial period as it will help you build a strong portfolio. Once you have a growing presence, you can start charging gradually!

Step 4:

Set-up Market Competitive Prices and Manage Your Earnings:

Now that you have satisfied clients and a strong network in hand, it is time to offer quality freelancer digital marketing services at market-competitive prices. 

Pro Tip: With things going as planned, it is pertinent for you to declare your income to competent authorities and file income tax returns – showcasing yourself as a responsible citizen of the state!

 

• Conclusion

To sum up, we have crafted and shared a detailed strategy on “How to become a freelance digital marketer​?”. From choosing a certain area of speciality in digital marketing and building a portfolio to becoming an industry leader, we have mentioned the secrets – just for you!

• FAQs

How much time does it take to become a successful freelance digital marketer?

There is no limit to it. If you follow the strategy that we have shared, you can become a successful freelance digital marketer within a few months!

Does certification add value to the services as a freelancer?

At times, certification is all it takes to secure a client as a freelance digital marketer. Therefore, we would recommend you to go for it!

Should I display my services as a full-fledged digital marketer in the initial phase?

As you are a beginner, we would emphasize showcasing the subdomain of digital marketing that you have expertise in – even if it is one! You can add the rest as you know about them!

How does working for free help as a beginner freelancer?

In the initial phases of a freelancer career, you would find it difficult to find clients who would trust and pay you! Therefore, just work for free at the start and build a strong portfolio. Then,  put a price for your services!

Does a freelance content writer earn well?

Based on an approximation, a good content marketer can earn up to sixty to seventy thousand pounds on an annual basis!

Does creativity matter in becoming a leading freelance digital marketer?

Without a second thought, yes it does! Creativity in getting unexpected positive results by running out-of-the-box digital marketing strategies!

Can you talk about the 5Cs of digital marketing which a freelancer should be aware of?

Content, context, community, connection and conversion are the 5Cs of digital marketing that make it effective in real-time – to be known by every freelance digital marketer.

Does SEO also come under digital marketing services?

SEO, also known as search engine optimization and digital marketing are interconnected with each other. With tailored SEO campaigns, a website or digital handle would appear in top searches – aiding digital marketing efforts!