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How to Start Freelance Digital Marketing — A Practical Strategy!

Digital Marketing

Freelance digital marketing can easily help businesses build and maintain a strong digital footprint – building their career and finances in return. By crafting client-tailored online campaigns, freelance digital marketers promote the services or products offered by a certain brand. By becoming a full-fledged freelance digital marketer, you can become your boss and have the liberty to do something unique for the community. To become one, we have jotted down a practical strategy – from choosing the type of digital marketing service you will offer to keep an eye on your profits!

  • Why Should You Work On Freelance Digital Marketing?

COVID-19 witnessed an exponential increase in businesses shifting from physical setups to work-from-home modes in the United Kingdom. This not only reduced office expenditures (such as energy bills etc.) but also allowed employees to work with convenience from the comfort of their homes. As a result, there was a debate that remote work helps them save the transport costs and also makes them spend time with their family. 

Work On Freelance Digital Marketing

Work On Freelance Digital Marketing

Amidst all these discussions, there emerged a new way of earning pounds by simply having a skill and a laptop in hand. A large sum of people shifted towards it, resulting in the rise of a new career – Freelance Digital Marketing. Since then, young brains have been trying to find a way to grab expertise and earn money without any official limitations.

Before I get deep into the strategy, let’s take a look at the reasons to become a freelance digital marketer.

Be your Boss

At times, being your boss can make you come up with something unique that no one else has ever thought of in digital marketing.

 Also, you can build a team that aligns with your mindset!

 Varied Degree of Work

As a freelancer in digital marketing, you can work in social media management at one time and in content marketing at the other. 

This also helps one in exploring digital marketing thoroughly!
High Earning Potential
By getting projects as much as you want (PS; on the rates you desire), you can earn a handsome amount of pounds within a month by becoming a freelance digital marketer!Why let others get your deserving money when you can get it by simply becoming a freelance digital marketer?		 Flexibility of Work and Time

By selecting the time and place of work, one can earn and enjoy life simultaneously.

For Example:

Suppose you are an orophile and luckily a freelancer as well. All you have to do is pack your laptop, find a comfy room in the mountains and enjoy your work!

 

  • How to Become A Freelance Digital Marketer?

For everything that ever reached its apex, there was a well-researched and logic-backed strategy behind it. The same OG rule applies to becoming a successful freelance digital marketer. As a top digital marketing expert, I have chalked every single step in a synchronized manner that would help you brand yourself as a leading freelance digital marketer!

Without further ado, let’s take a look at the secret treasure!

freelance digital marketer

freelance digital marketer

Step 1:

Specialize in Areas of Digital Marketing:

Digital marketing is a vast field with several domains in demand. This makes it imperative for you to grab a certain area or a few areas and specialise in them! To offer you a thorough outlook, we have shared a little bit of all the subdomains that fall under the ambit of digital marketing.

  • Content Marketing:

By researching and chalking down content for brand awareness and customer sustainability, freelance content writing is a major field in digital marketing. This sort of digital marketing mainly encompasses jotting down area pages, informational content, promotional content etc.

 

Pro Tip:

With the rising demand for digital marketing with the passage of time, it is necessary for you to know a little bit of everything.

 

  • Search Engine Optimization:

Search Engine Optimization, also known as SEO, is a way of optimizing a certain website in such a way that search engines such as Google can recognize it as a credible source of service, product or information – making a certain brand visible in the eyes of targeted users!

Search Engine Optimization

  • Search Engine Marketing:

Also, as a digital marketer, you can become a freelance digital marketer in Search Engine Marketing (SEM). This sub-domain focuses on running paid campaigns on search engines – majorly for lead generation and business generation!

Search Engine Marketing

  • Social Media Marketing:

By building the social media presence of a brand on different platforms, a freelance social media marketer manages brand accounts and paves the way for the digital platform growth of a business!

 

IMPORTANT NOTE:

We have mentioned the 4 main subdomains that a freelance digital marketer should have a grip on. However, there are other fields that fall under the field of digital marketing ( such as email marketing, influencer marketing etc. )

Step 2:

Craft the OG Freelancer Portfolio:

Irrespective of the type of digital marketing skills that you have developed expertise in, it is pertinent for you to adequately showcase your skills either with the help of social media channels (Linkedin, Instagram etc) or with the help of an outstanding website. By properly building a strong digital presence, you’ve already grabbed the attention of a potential client. 

OG Freelancer Portfolio

For Example:

With a well-oriented website or a LinkedIn profile that allows an individual to easily explore your profile, you have already explained that you are a tech-savvy person and work in a structured manner!

Step 3:

Showcase Your Presence In Freelance Digital Marketing Communities:

The inclusivity of a new freelancer in the world of digital marketing makes it imperative to build a network. This network would help get client referrals from colleagues. The building of such networks can sometimes be a time-consuming and daunting task.

Presence In Digital Marketing Communities

 For this purpose, a beginner can start from:

  • Responding to questionnaires in Linkedin and get a chance to talk with the freelancer OGs
  • Participating in community discussions 
  • Communicating the skills you have and the projects that you aspire to work on
  • Giving online presentations in E-Seminars  
Pro Tip:

I would recommend you not hesitate to do projects for free in the initial period as it will help you build a strong portfolio. Once you have a growing presence, you can start charging gradually!

Step 4:

Set-up Market Competitive Prices and Manage Your Earnings:

Now that you have satisfied clients and a strong network in hand, it is time to offer quality freelancer digital marketing services at market-competitive prices. 

Market Competitive Prices and Manage Your Earnings

With time your profile will become an industry expert, helping you raise your earnings!

Pro Tip:

With things going as planned, it is pertinent for you to declare your income to competent authorities and file income tax returns – showcasing yourself as a responsible citizen of the state!

 

  • Conclusion

To sum up, we have crafted and shared a detailed strategy on “How to become a freelance digital marketer​?”. From choosing a certain area of speciality in digital marketing and building a portfolio to becoming an industry leader, we have mentioned the secrets – just for you!

  • FAQs

How much time does it take to become a successful freelance digital marketer?

There is no limit to it. If you follow the strategy that we have shared, you can become a successful freelance digital marketer within a few months!

Does certification add value to the services as a freelancer?

At times, certification is all it takes to secure a client as a freelance digital marketer. Therefore, we would recommend you to go for it!

Should I display my services as a full-fledged digital marketer in the initial phase?

As you are a beginner, we would emphasize showcasing the subdomain of digital marketing that you have expertise in – even if it is one! You can add the rest as you know about them!

How does working for free help as a beginner freelancer?

In the initial phases of a freelancer career, you would find it difficult to find clients who would trust and pay you! Therefore, just work for free at the start and build a strong portfolio. Then,  put a price for your services!

Does a freelance content writer earn well?

Based on an approximation, a good content marketer can earn up to sixty to seventy thousand pounds on an annual basis!

Does creativity matter in becoming a leading freelance digital marketer?

Without a second thought, yes it does! Creativity in getting unexpected positive results by running out-of-the-box digital marketing strategies!

Can you talk about the 5Cs of digital marketing which a freelancer should be aware of?

Content, context, community, connection and conversion are the 5Cs of digital marketing that make it effective in real-time – to be known by every freelance digital marketer.

Does SEO also come under digital marketing services?

SEO, also known as search engine optimization and digital marketing are interconnected with each other. With tailored SEO campaigns, a website or digital handle would appear in top searches – aiding digital marketing efforts!

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Golden Tips For Choosing the Best Digital Marketing Consultant – The Expert Guide

The 21st century has paved the way for a technology-driven world, giving rise to the importance of result-oriented digital marketing strategies. Whether it is a large enterprise or a small start-up, the importance of a vibrant online presence cannot be denied. For that purpose, you only need to find an experienced and well-to-do consultant—which can sometimes be daunting. Therefore, we have shared every characteristic that should be present in your online marketing expert!

  • Why Do You Even Need a Digital Marketing Consultant?

As per a recent report it is estimated that the industry of digital marketing is expected to reach $786.2 billion by 2026 – highlighting the importance of a strong digital presence for the promotion of the brand and engagement with customers. In this regard, the right digital marketer is the driving force who comes up with a plan tailored to your brand needs and audience demands. 

As a result, there are high chances of your brand getting social recognition, pulling in potential customers for a profitable business. The right internet marketing consultant is the one who has industry insight and knows the market competitiveness. Based on this, he grabs the attention of people looking for a brand like you! The right digital marketer would be your man who would help in maximizing your return on investment!

“Marketing is no longer about the stuff that you make, but about the stories you tell.”

– Seth Godin

  • Important Things to Do Before Getting A Digital Marketing Expert:

For a digital marketer to successfully showcase your brand and help you turn customers into potential leads, it is pertinent for you to take care of one major thing – on your behalf as the business is your brainchild!

  • Clarity of Brand Aim:

It is pertinent for you to have brand goals that are set. Every brand has objectives that help them achieve their goal!

Example:

Some want to stand out while others tend to deliver something better. At times, some are just in the market to gather some pounds and pennies!

  • What the Brand Wants to Deliver:

The things that a business or a brand tends to deliver are something that a digital marketer plays with. To get your brand in the eyes of people in no time, make sure you communicate to the online marketer about what your brand tends to deliver!

  • Who is the Targeted Audience 

Defining the target audience always goes a long way. It helps you in understanding the preferences with whom you would soon be getting good money. Once you have psychologically connected with the customers, understand that you’re halfway through! Get this to the mind of your digital marketer and wait for the magic!

  • How does Your Brand offer Value to Customer’s Life 

Value addition is something that everyone is looking for. From this perspective, figure out the uniqueness of your brand and get it into your digital marketing strategy without any delays!

 

Example:

If you own a clothing brand that offers high quality at lower prices, it is your unique selling point! 

Digital Marketing Questions

  • Expert Tips For Choosing the Best Consultant For Digital Marketing:

Undoubtedly, choosing the right person for building and maintaining the online presence of your brand can sometimes turn out to be a steep hill to climb. There are a multitude of factors that need to be kept in mind before getting the right digital marketer.

 

For this purpose, we as industry experts have jotted down the golden tips to help you choose the best consultant for the the perfect digital marketing of your brand:

  • Grade of Expertise and Experience 

Sometimes experiences teach lessons that theory cannot. For a digital marketer to get you the desired results, it is pertinent for him to have hands-on experience. You need to know that a proven track record of digital marketing is important for building a viable footprint for your brand!

 

  • Well-Versed Technical skills 

Secondly, it is important for you to ensure that your online marketing consultant has top-tier skills and is able to handle automation tools. With the help of these tools, campaign effectiveness can be measured and improved! 

These can majorly revolve around-

  • Google Analytics 
  • Google Search Console 
  • Search Engine Optimisation
  • Algorithm understandings 


  • Ready For Custom Solutions

Every brand has a different unique selling point and aim. For this purpose, ensure that your consultant is ready to make an online marketing plan that is tailored to the needs of your business. 

 

Pro Tip:

Ask your consultant for insights into your business along with their tools for market research. It would help in choosing the right person!

 

  • Evaluation of Marketer’s Online Presence:

If your digital marketer has a strong online presence, it means you have the right person. It showcases that a particular is passionate about digital marketing. In this regard, Moz believes that 88% of brand owners trust the digital marketers that themselves have an online impact!

 

Also, you can see a couple of more things:

  • Regular online postings
  • Outreach rankings

 

  • Data-Driven Mindset:

For the final call, ensure that your digital marketer is data-driven and has a habit of learning from analytics. It paves the way for tracking key performance indicators and crafting strategies that work. 

 

This can be compensated with the working of a content marketing consultant​ who would work in collaboration with the digital marketer – bringing your brand into customers’ minds!

 

Pro Tip:

A reliable online marketing consultant will track for metrics of Cost Per Acquisition (CPA) and Customer Lifetime Value (CLV) – for an increased return on investment for your brand!

  • Conclusion:

To sum up, the best consultant for your brand’s digital marketing campaigns is the one who knows the minds of the targeted audience and what they are looking for. By crafting a well-oriented, pragmatic and data-driven technology, your business can get unexpected return on investments by simply choosing the right digital marketing consultant.

Frequently Asked Questions:

Is it important to look for certification as a digital marketer?

Yes, it adds authority to skills!

Is a digital marketer helpful in social media marketing as well?

Without a second thought, yes!

Does rightly done SEO also help in digital marketing?

Yes, it has a pivotal role in the success of a digital marketing campaign.

Is it important for a digital marketing expert to be a veteran?

Yes, look for online marketers with proven track records!

Does a digital market help in getting overnight online brand recognition?

We would recommend you to go for a sustainable online presence which may take some time!

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Benefits of Digital Marketing for Small Businesses

digital marketing agency

Now with the technologically advanced environment, it has become crucial for small businesses to set up an online presence. Digital marketing brings many benefits contributing to equal opportunities between small companies and large corporations and to the targeting of potential consumers. Digital marketing can help supplement a new business that needs to expand and an existing business that needs to improve and knowing the benefits of using digital marketing for small businesses will help you improve your business.

Affordable Marketing Strategies

Cost is another important area where digital marketing works wonders for small business owners. Media advertising like newspaper, television and radio frequently costs a large lot of money that many small businesses cannot afford to spend. Digital marketing, on the other hand, provides affordable options like:

  • Social Media Marketing (SMM): Social sites including Facebook, Instagram, and LinkedIn provide an opportunity for business entities to post well-defined ad campaigns regardless of the cost.
  • Pay-Per-Click (PPC): Advertising products such as Google Ads allow you to pay per click; every coin spent should generate potential leads to your website.
  • Email Marketing: A low-cost yet effective means of creating and maintaining customer relations and thus ensuring your audience interacts with little expenditure.

These tools make it easier for small businesses to focus on what is of paramount importance, which is brilliant ROI at a minimal cost.

Enhanced Online Visibility

Digital marketing improves your company’s perceptibility on the digital platform making it easier for potential buyers to locate it. Prominently, under Search Engine Optimization (SEO), small businesses can rank better on websites such as Google. Enhanced rank positions a site or web page higher in the list to enhance the chances of being selected by users who are seeking your products or services.

Besides, through social media, content marketing is an effective way for you to establish an impressive online presence. Sharing good content on a regular basis and interacting with your audience allows you to accumulate subscribers, and gain their trust in your topic.

Targeted Audience Reach

The other advantage of digital marketing is that you can easily direct your campaigns to your target market.

  • The customer segment can be defined by age, preferred location, and interests.
  • For example, target potential customers with adverts and promotional campaigns.
  • Applying analytics so that assessment can be made of the performance and outcome to increase the rate of success.

This kind of targeting saves you money and time by guaranteeing that your marketing messages reach only those likely to purchase your products, hence, serving your business better by reducing churn rates. 

Measurable Results and Analytics

Digital marketing also offers small businesses insight into their campaign, which is critical to the success of the campaigns. Data from analytics and insights of various social media platforms can be used to measure some of the variables including traffic to the website, bounce rates, and conversion rates.

  • Find out what has fewer benefits and what has more disadvantages.
  • Adapt approaches in the process to achieve the maximum level of efficiency.
  • It helps one avoid basing the decisions made on guesswork while there are measurable outcomes to be achieved.

It also means that your marketing communications are always consistent with your business objectives. 

Building Strong Customer Relationships

How to manage customer relations communication with your target market is crucial especially if your major goal is long-term cooperation. Digital marketing offers various avenues to connect with customers: 

  • Social Media Interaction: Commenting back, responding to questions in the forum and reposting the user-generated content is what builds loyalty. 
  • Email Campaigns: Personalized email marketing according to behaviour and choice convinces the customers and builds a relationship between the customer and your brand. 
  • Content Marketing: To be more specific, any helpful guide, tutorial or blog post increases the position of your business as the authority in the given field. These interactions not only improve the satisfaction level of a customer but also lead to repeat business as well as word of mouth.

These interactions not only enhance customer satisfaction but also encourage repeat business and referrals.

Levelling the Playing Field

Thanks to digital marketing, small businesses are on the same level as larger companies in the market. There are usually better ways of getting to the targeted group effectively than having to spend a fortune on marketing.

  • They want to break the barriers of the regional market.
  • Communicate distinctive value selling points to differentiate from competitors.
  • Branding should help develop brand loyalty in the long run

Conclusion

There is no doubt that digital marketing has advantages for small businesses. These include improved cost efficiency, increased visibility, flexibility, increased accuracy of targeting and, last but not least, the opportunity to build a meaningful relationship with the consumer. Using a multi-faceted approach and smart ad campaigns, Bellwey is getting better visibility and higher returns. It is a known fact that every small business aspiring to survive in today’s world needs digital marketing.

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