SEO (Search Engine Optimization) is as vital to digital marketing as an engine is to a car. You want your website content to be visible on the first page of Google. That’s the sole reason you had content written for your website pages or blogs. No business writes website content to fill a void. The aim is to attract relevant traffic using that content mixed up with SEO strategies and make some money.
How SEO Makes Your Digital Marketing Strategy Whole?
If a self-perceived digital marketing expert states, “Your brand needs SEO to grow overnight”. Don’t ever hire that guy. Why? That statement is as true as some scientists claiming that the Earth is flat.
You need to create a website and do some keyword research before even thinking of applying an SEO strategy. It is not like flicking a wand and then expecting everything to be magically perfect. Here are a few things that may lead to magical results after a long-term commitment:
| Cool Tip: Do not stuff your content with keywords as it leads to low Google rankings. |
Rigorous Keyword Research
Research the online words and phrases that your audience is using to look up your services. For example, if you are in an unfamiliar city and want to devour some pizza, most probably the searched term would be “best pizza place near me”. Knowing this information your website content will be optimized and lead to visitors landing on your website.
Magnetic Long-Tail Keywords
These keywords are long, have less competition and are comparatively easier to rank for. Even though the volume of traffic is less than short tail keywords they make up for it via their specificity. The traffic that lands on your website through long tail keywords is highly targeted and are looking for something specific.
Viral Short-Tail Keywords
These keywords are usually one or two words long. They have high traffic and extreme competition to rank for. Multiple brands and businesses want their website to be the top-searched result for relevant keywords.
Although implementation with the correct strategy can bring a lot of traffic to your website. An example can be words like “SEO checker” or “SEO agency”
Putting SEO Through The Magnifying Glass
Once you have done your keyword research and found the relevant keywords it is time to apply different types of SEO for your business to rank online:
| On-page SEOThis type of SEO focuses on everything related to your website from website content images to keywords. | Off-page SEOSEO activities not related to your website are covered in Off-Page SEO including online reviews, social media engagement etc. | Technical SEO Website-related technical aspects like easy navigation, mobile friendliness and website load speed are covered in technical SEO. |
Tricks For Result-Oriented SEO
SEO isn’t a set of rules that anyone can follow to start ranking higher. It’s the opposite. SEO is complex it requires time and the guidelines keep on evolving consistently. No one knows exactly how the algorithm works.
Search engines like Google do not reveal the SEO principles or rules they use to rank your website. There are guidelines sure, but they aren’t definitive but following them leads to results everyone is looking for: high search engine rankings.
Let’s discuss a few of these SEO guidelines that have helped brands rank higher:
Inserting Long Tail Keywords In Your Content To Rank Higher
Many brands use long-tail keywords in their content (headings or subheadings) to attract specified traffic. Long-term keywords have low-volume traffic but it is specific.
People searching for long-term keywords require something particular, meaning they are almost ready to buy and only need a little nudge.
White Space To Abolish The Darkness of Low Google Rankings
The space on your webpage that isn’t covered by text, videos or images, gives it a neat look and encourages users to read the entirety of your text.
This helps with your website bounce rate as users stay longer and read the provided content.
Compelling Title Tags And Meta Descriptions
A clear title and meta description go a long way to maintaining your website’s high rank on Google. Once your website has ranked it should provide actual value to the users. The best method is to craft a clear title and meta description, the text that appears together when the user clicks to access a website.
Conclusion
In short, SEO is the practice of ranking a website higher on search engines like Google. This is achieved through keyword research, writing content centred around those keywords and working on technical aspects of the website. Important stuff like ease of navigation, mobile friendliness and a design that encourages users to stay and read for longer. From technical to non-technical aspects everything matters in SEO.
FAQs
- What Is SEO in Digital Marketing?
SEO can be described as following complex principles like keyword research to improve a website’s online visibility and search engine rankings on Google.
- What is SEO and how does it work?
There are multiple types of SEO focusing on stuff related to your website like content and loading speed etc or non-website related stuff like backlinks and meta tags.
- How do I use SEO in digital marketing?
SEO is a vital part of digital marketing. You can write content centred around SEO keyword research and then rank it higher on Google later on.
- What is an example of SEO?
Without SEO no one will know you exist online. Every search result you see on Google is an example of using SEO to rank higher than your direct competitors.
- Can I learn SEO for free?
Yes, there are many free courses, webinars and e-books related to SEO marketing. You can learn the basics dive right into the practical stuff and try to rank your website.
- Explain SEO in digital marketing.
SEO is as important to digital marketing as an engine is to a car. If you want consumers to know about your online presence, SEO can help you do that.
- How much do agencies charge for SEO services in the UK?
SEO agencies charge between £500-£8000 per month in the UK. These prices depend on factors like project complexity, industry competitiveness and the time required to get results.
